Bringing soul to Bodyography
Bodyography creates products that bridge the gap between trained professionals and extraordinary beauty lovers through 'beauty with a conscience’ — 100% cruelty-free, a variety of vegan-friendly options, and formulas that are always free of talc, triclosan, parabens, mineral oil, sulfates, lead, and gluten.
The agency was brought on to help bring wider awareness for the brand, while developing advocacy through traditional media, content creation and social media, tastemaker and entertainment marketing, thoughtful partnerships, and eventing.
HOW DID WE DO IT?
Creative & Art Direction
Digital Content Production & Post Production
Social Media Strategy & Execution
Brand Communication Strategy
Product Launch Communications
Pro Artistry relations
Entertainment & Influencer Marketing
Through smart, targeted media relations, the Agency was able to secure millions of impressions across valuable beauty-centric outlets, as well as lifestyle-driven ones to create wider reach -- from Allure to Oprah. With a rich storyline around the brand's bestselling Glitter Pigments, we were able to leverage this collection into a cult-classic favorite that has consistent fanatical coverage -- and sales.
In the last 12 months alone we've created a refreshed social aesthetic with dozens of pieces of top-performing content, garnered hundreds of influencer tutorials and testimonials, more than doubled the brand's Instagram following, and increased social engagements over 100%.
Event partnerships with tastemakers and editors, along with notable makeup artist Katie Jane Hughes, helped develop real-life relationships that also shined online, in print, and across digital.