Mad Rabbit

Mad Rabbit, clean and natural tattoo skincare, enlisted Beach House to drive awareness to its rapidly growing brand. Faced with the challenge of being very niche, Beach House worked to insert Mad Rabbit into a broader beauty conversation. Beach House also built a robust organic and paid Influencer strategy across multiple platforms, building a relationship between the brand and content creators.

Through targeted outreach Beach House secured millions of impressions and inserted Mad Rabbit into an impressive array of beauty-centric outlets, from Allure to Buzzfeed. Beach House hosted an exclusive editor and influencer event at Inked NYC, inviting VIP guests to receive a tattoo and experience the Mad Rabbit brand firsthand. The event boasted attendees from Vogue, Allure, Refinery29 and other notable outlets, allowing for the brand to make a memorable entry into the beauty industry. Notable press wins include: Bustle, Glossy, AskMen, Byrdie, Forbes, Men’s Health 

“This lotion was made by Mad Rabbit specifically for post-tattoo care, but it nourishes all skin, inked up or not! It is fragrance-free, making it a great choice for those with sensitive skin, and utilizes plant oils, ceramides, and butters to lock in hydration and brighten the skin tone. For those with tattoos, apply this daily to keep your new ink looking vibrant.”
— Forbes

HOW DID WE DO IT?

  • Strategic Planning

  • Media Relations

  • Thought Leadership

  • Activations

  • Influencer Relations

  • Eventing

  • Desksides

THE RESULT?

In just 5 months Beach House was able to secure over 50 press placements and 1B media impressions across an array of notable outlets.

“Recently, more skin-care brands that specifically focus on tattoo care have started launching, helping to take the guesswork out of which products to buy. One Allure editor favorite is Mad Rabbit, which sells a fragrance-free body lotion that can help keep the area hydrated.”
— Allure
“A major player in the world of tattoo care – has a universal moisturizer sans a scented finish. This moisturizer works if you’re tatted up, but is also particularly useful even if you don’t have any ink. The key is a blend of butters and plant-derived ceramides to deliver non-greasy, fast-absorbing skin hydration.”
— Ask Men

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