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lighting up voluspa

Voluspa is one of the premier purveyors of luxury scented candles and body products in the world today. Handcrafted California luxury, Voluspa features exquisite scents, cool, colorful, reusable containers, and perfectly formulated candles with globally sourced fine fragrance quality ingredients.

The agency worked with the brand for over a decade, crafting an approachable luxury message through media outreach, tastemaker relations, eventing, entertainment marketing, strategic social media content and engagement, and so much more; helping to develop Voluspa into one of the most recognizable home fragrance brands in the world today.

With its combo of sweet vanilla and woody oak, this Voluspa Crisp Champagne candle is the perfect masculine/feminine contrast.
— instyle
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Think of this amber scented candle like a Sia track. Its sensual aroma and ambient lighting get you both in the mood stat.
— Cosmopolitan
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HOW DID WE DO IT?

  • Media Relations

  • Thought Leadership

  • Tastemaker Relations

  • Entertainment Marketing

  • Creative & Art Direction

  • Strategic Partnerships

  • Social Media Strategy & Execution

  • Social Media Playbook

  • Brand Communication Strategy

  • Product Launch Communications

  • Desksides

  • Eventing

  • Creative Mailers

The result?

Over a billion impressions across the best and brightest print, digital, and broadcast outlets. From Oprah to the Today Show, Vogue to Vanity Fair, J Lo to Miley, Selena to the Kardashians, the Wall Street Journal and the New York Times....and beyond.

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Give her some aromatherapy with the grapefruit rose-scented Voluspa Pink Citron candle.
— Time Magazine
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Every room must have a scent! [...] My favorite scents are Voluspa Mokara and Voluspa Saijo Persimmon.
— Selena Gomez to Into the Gloss
 

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