BESPOKE

Every client is different and no two activations are the same. As part of our onboarding, we will analyze your brand needs and based on that insight, put together a team of experienced beauty executives to develop customized programming accordingly.

 

HEADLINE FIRST

We start with the headline -- what do we want that big story headline to look like? Then, we backwards plan our way to get there through smart storytelling, strong relationships, and creative programming.

 

IN HER SHOES

We always, always think to put ourselves in the shoes of our audience -- an editor, an influencer, a partner, management, YOU. This makes us better communicators 100% of the time.

 

DATA DRIVEN

We study our target, retail partners, other brands, digital data, and research to create our programming roadmap.

 

MILESTONE MARKERS

We work together to set milestones, so we’re all aligned on what success actually looks like, and give our honest and candid feedback on that progress.

 

PARTNERSHIP

We firmly believe in a partnership mentality -- we are an extension of your company and aim to be a strong partner who gets it done.